G'day, Choc Irwin speaking!

Son Peter made sure that he got his picture in the local paper by arranging for R.U.M. to sponsor the Inverell Cup at the big annual race meeting here.

There are 12,000 nice reasons to win the race. But best of all, the club uses R.U.M. on the grass itself.

Boy, are they starting to run fast times!

Daughter-in-law Kathleen did the family proud at the recent Inverell Show.

1st Red Apples, 1st Green Apples (2nd consecutive year), Heaviest Pumpkin: QLD Blue-table, 1st Preserved Peaches, 1st Preserved Peach and Passionfruit.

But no prizes for guessing that all produce was grown exclusively with R.U.M. and good ol' H2O.

Old mate Charlie Hambly, a cane grower from Mullumbimby in northern NSW, reckons that the climate up there causes hearing disorders.

Says he's been talking to himself hoarse to some local growers about the benefits of R.U.M. Anyway, while they've been dithering, Charlie's laughing all the way to the bank because he's lowered his growing costs to the point where he can't help but make a handy profit.

And, at the moment, not a lot of cane growers will admit to that!

When Bangalow poultry farmers Astan Singh and his dad Sarna and mum Rani, diversified into rose-growing 12 months ago, they found the ideal fertiliser for their 4000 plants.

Free chicken manures from their poultry enterprise.

But while this solved one problem it created another... lack of balanced nutrition.

Rose stems became thin and too weak to support the valuable buds.

Local R.U.M. distributor Luke Maunder was quickly on the scene testing the Brix of the plants.

12L of R.U.M. and some liquid lime, applied over 6 weeks, soon had readings increasing from 2 to 6.50 Brix. And aiming higher.

Valued at $2-4 per stem, the roses are now 'in the pink', according to Rani, who is in charge of product presentation at Rai Roses.